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  Digital Marketing Automation and Integration

  Built rules-based marketing systems that created nearly $1 million in revenue in its first year by connecting ecommerce, email marketing, membership websites, SMS and audio marketing systems. The system used action-based triggers to help generate and funnel thousands of new leads into specific custom messaging campaigns to maximize interactions and conversion rates.

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  Search Engine Optimization

  Achieved lasting top 3 rankings in both B-to-C and B-to-B verticals in highly competitive markets such as insurance (auto insurance, health insurance, home insurance, life insurance), real estate and IT services. Optimized a multi-million page real estate search engine in 15 languages.

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  Search Engine Marketing

  Built and ran pay-per-click accounts in the insurance industry with annual budgets over $1 million. Utilized retargeting, Facebook advertising and display ad campaigns to drive social interactions, leads and sales.

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  Email Marketing

  Developed scalable email marketing strategies used by hundreds of companies in the IT support and IT services industry to send millions of email marketing messages annually. Utilized email marketing techniques and tactics focused on lead generation, engagement and brand development.

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  Social Media

  Created a social media service used by over 200 companies in the IT industry that utilizes Facebook, Twitter, Google+, LinkedIn, YouTube and blogging to make client connections, entertain, and educate.

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  Analytics

  Tested and tracked website activity, conversions, ecommerce transactions and other important KPIs across dozens of web properties and millions of web pages using platforms like Google Analytics and Clicktale.

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  Conversion Optimization

  Tested, iterated and improved conversion rates by double and triple digits using tools like Google Content Experiments and Visual Website Optimizer and other testing tools.

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  Product Development

  Conceptualized, designed and coded the Smarter Webinar automated webinar system that provides “like-live” webinars for over 500 companies worldwide. Conceptualized and lead the development of an innovative email marking platform that allows one individual to manage email marketing for 300 client companies. Conceptualized and lead the development of the Content Delivered and Covert Content Lab platforms which provide professional content ...

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  Marketing Systems and Processes

  Created a system that allows a single individual to write for, update and manage Facebook, Twitter, LinkedIn and blog updates for over 200 client companies. Also developed a process and content that delivered branded, professional quality educational videos to hundreds of small businesses using reusable core content, stock video and branding elements.

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  Public Speaking

  Delivered entertaining and engaging Internet marketing related speeches at events and conferences that include: Commission Junction University (Santa Barbara, CA), HITECC (Vail, CO), Managed Service Provider University (Chicago, IL and Denver, CO), Six-Figure Summit (Denver, CO), Joe E. Vincent Management Conference (Austin, TX), and the New England XPO for Business (Boston, MA).